Work History

Profile

Experienced content marketing and information management specialist with 8+ years in legal tech and over 25 years in library and information services. Collaborated with business development, product marketing, and client success teams to ensure accurate, usable, and brand-consistent resources. Proven track record in creating high-performing blog posts, long-form content, knowledge base articles, case studies, and email campaigns that drive lead generation, brand visibility, and user engagement.

Key focus areas: content strategy and development, information & knowledge management, research, user support & training, and user-centred information services.

Core Skills

  • Research, copyediting and proofreading
  • SEO and content optimisation (Yoast, Ubersuggest, Ahrefs)
  • Technical, knowledge base and help centre documentation
  • SaaS, legal tech, and information services expertise
  • CMS platforms: WordPress, HubSpot, Intercom
  • Empathic user support, onboarding, and training content
  • Research and current awareness reporting
  • Cross-team collaboration (Sales, Product, Client Success)
  • Tools: Slack, Teams, Canva, Venngage, ChatGPT


Career History

Information Industry Specialist, Bailey Solutions, part time, remote working, May 2024-present

Bailey Solutions is a global library management solutions company. My role is primarily marketing and lead generation which I do via education, building relationships and building an online profile for both products:
  • Blog management: Managing and writing regular blog posts for two company blogs. One with a knowledge management focus and the other a managing small libraries focus.
  • Guides and technical white papers: Gated long form original research and thought leadership to drive engagement with existing clients and warm up potential clients to drive sales.
  • Case studies: Working closely with clients and conducting interviews to create case studies and reports for sales and marketing purposes.
  • LinkedIn newsletter: My newsletter already has over 200 subscribers.
In a short time, working 15 hours a week, I have already made an impact with a 50% increase in enquiries. LinkedIn engagement is up and we have generated buzz in a competitive and niche legal information management solution market.
 

Topic Specialist (Law), Vable, remote working, Feb 2018 - July 2024

Vable is a fast-moving, high-tech content-agnostic service that enables information teams to automate and aggregate their firm’s current awareness and news monitoring services.
  • Platform training: Provision of platform training - live and on-demand recordings.
  • Answering queries: Assisting the client success team with first-line client support via Intercom, and contribute to the Vable Knowledge Article bank.
  • Blog management: Creation of library and information-related blog posts, generating about 2000 page views per month.
  • Guides and technical white papers: Blog posts with original research and thought leadership regularly expanded and collated to become downloadable content to drive engagement and warm up potential clients.
  • Case studies: Working closely with clients and conducting interviews to create case studies and reports for sales and marketing purposes.
  • Social media management: Increasing our followers on LinkedIn, from about 50 to around 4000.

Information Specialist, LibSource UK, remote, Jun - Dec 2017

LibSource UK provided outsourced legal information services to law firm clients. Responsibilities:
  • Research: Provision of legal and business enquiry services to Ince & Co, DAC Beachcroft, and TLT.
  • Training: Responsibility for delivering training to all new starters. I rewrote and restructured a highly successful induction programme for the Sept 2017 legal trainee intake.

Library Assistant, Librarian, Library & Information Manager, various, Aug 1997 - Dec 2017

I progressed through many Librarian/Information Manager roles in national and international law firms - Kennedys, Sidley Austin, Salans, Collyer Bristow. As the legal environment changed, the library role has also adapted and evolved. For instance, under the name/brand of the law firm, I was able to present conference papers, create web content, and provide alerting services for social media sharing - business development, innovation teams and the library service are dynamic partners driving firms’ growth and success.


Professional Development

Courses/Sessions I have presented:
  • Conference paper, A Practical Lexicon to Spark End-User Engagement with KM Tools, British & Irish Association of Law Librarians Conference, Summer 2025
  • Various webinar shorts on project management for the Vable website 2023-2024
  • American Association of Law Librarians webinar on value, Nov 2022
  • Vable Product Showcase, British & Irish Association of Law Librarians Conference, Summer 2022
  • Practical ways to supercharge your current awareness, ALLA (Western Australia), May 2022

Courses/Conferences I have attended:
  • For Legal Information Management matters - Professional bodies such as The Chartered Institute of Library & Information Professionals, British & Irish Association of Law Librarians, and others have held webinars/conferences on varied topics such as, “GenAI prompt writing”, “GenAI and the legal profession”, “AI and machine learning in libraries”, and “Multimedia inspiration”. I attended SKILLS 2024.
  • For Digital Marketing matters - Hubspot courses including Content Marketing (Certificate), Digital Marketing.  Other seminars include SEO and other subjects from Neil Patel, content repurposing and social media from Stefanie Maronne. Experienced in using multimedia software and ChatGPT.


Education/Professional Qualifications

  • Croatian – B1 University of Split. 
  • MA in History of Art (distinction), Birkbeck College, 2014
  • MA in Renaissance Studies (merit), Birkbeck College, 2005
  • Member of Chartered Institute of Library & Information Professionals (MCLIP), 1999
  • BA (Joint Hons) Library & Information and English, 2:1, Loughborough University, 1995


Personal Interests

Lifelong news addict and political podcast enthusiast, with a deep personal and professional commitment to media literacy, current affairs, and meaningful communication. Living in Croatia for the past nine years has profoundly shaped my worldview - giving me a Southern European perspective, and a deep appreciation for cultural nuance, community, and the quiet strength of adaptability.

Alongside my professional career in writing and information services, I’ve experienced the worlds of viticulture, horticulture, tourism, and apartment management. Learning to navigate daily life in another language, culture, and system has made me flexible, resilient, and resourceful. Whether I’m explaining a complex workflow or drawing a scene from daily life, I bring curiosity, empathy, and clarity to everything I do.

I’m an artist at heart - recently rediscovering painting and drawing - and an active member of a thriving, enthusiastic writing community. I’m motivated by work that informs, supports, and inspires others. For me, good communication is always about connection: whether with a client, a reader, or a wider community.